Business Policy and Strategy : An Action Guide download ebook
Business Policy and Strategy : An Action Guide download ebook
Business Policy and Strategy : An Action Guide by Robert G. Murdick
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Author: Robert G. Murdick
Page Count: 352 pages
Published Date: 31 Jul 2000
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: none
Format: PDF
ISBN: 9781574442779
File size: 8 Mb
File Name: Business.Policy.and.Strategy.An.Action.Guide.pdf
Download Link: Business Policy and Strategy An Action Guide
---------------------------------------------------------------
Now in its sixth edition, "Business Policy and Strategy: An Action Guide, Sixth Edition" provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-to's of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, "Business Policy and Strategy: An Action Guide, Sixth Edition" captures the business curriculum in one action packed volume.
Read online Business Policy and Strategy : An Action Guide Buy Business Policy and Strategy : An Action Guide Download Business Policy and Strategy : An Action Guide for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Business Policy and Strategy : An Action Guide
Business Policy and Strategy : An Action Guide by Robert G. Murdick
Author: Robert G. Murdick
Page Count: 352 pages
Published Date: 31 Jul 2000
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: none
Format: PDF
ISBN: 9781574442779
File size: 8 Mb
File Name: Business.Policy.and.Strategy.An.Action.Guide.pdf
Download Link: Business Policy and Strategy An Action Guide
---------------------------------------------------------------
Now in its sixth edition, "Business Policy and Strategy: An Action Guide, Sixth Edition" provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-to's of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, "Business Policy and Strategy: An Action Guide, Sixth Edition" captures the business curriculum in one action packed volume.
Read online Business Policy and Strategy : An Action Guide Buy Business Policy and Strategy : An Action Guide Download Business Policy and Strategy : An Action Guide for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Business Policy and Strategy : An Action Guide